Over $1 million in media coverage generated for peak industry body

Client
Strata Community Association
$2.5M
In media coverage generated
500+
Media mentions for organisation in national media
10
Appearances in The Australian
Location
Brisbane QLD
Over $1 million in media coverage generated for peak industry body

The brief

National media and digital communications work to see our client’s organisation become the ‘go to’ public voice for issues concerning their industry.

Strata Community Association is the peak professional body for Australia’s $1.2 trillion strata title sector, with 3,300 members managing the properties of 7 million Australians.

If you live in an apartment or townhouse, there’s an 85% chance your body corporate manager is a member of SCA, and their task to us was to ensure that on issues concerning their industry, national, state and local media would contact them FIRST, before competing organisations.

Issues like flammable cladding, the rise of Airbnb, whether pets should be allowed in apartment blocks are just a handful of the issues that SCA is now a lead industry voice on, and importantly a key consultant to Government on, thanks to media coverage and exposure generated for their brand.

Our solution

The ability of SCA to grow its member base relied on the public seeing its members as more professional or more legitimate than those professionals not affiliated with the organisation. So we decided to pair the organisation with the biggest news stories in the industry, and by extension, make them a ‘go to’ for information about apartment living.

The strategy being that when the time came to appoint a strata manager, apartment owners would go with the managers they could trust, SCA members.

The Australian wants a commentary piece on what needs to happen about flammable cladding? We ensured SCA had the opportunity to speak.

The Courier Mail wants a hot take on whether pets should be allowed in apartments? We ensured SCA was the leading voice on this issue.

The results

$2.5M
In media coverage generated
500+
Media mentions for organisation in national media
10
Appearances in The Australian
SCA have gained primetime National News interviews on The Project, Nine News, Channel 7, and ABC, plus a wide range of coverage in major appropriate publications across the country. We are continuing to work alongside SCA branches to develop a further marketing and governmental relations strategy.