Heart Care Partners
Heart Care Partners is a highly regarded cardiology group that is based in Brisbane and services regional Queensland. There are 13 cardiologists in the group and the cardiologists are handed picked by members of the group by industry recognition and individual achievement.
Heart Care Partners uses the latest technology and all its members are trained overseas to ensure they have the best technology at their figure tips.
Marketplace Communications was engaged by Heart Care Partners with the purpose of gaining the attention of specific target markets. Awareness of the group and its achievements was achieved through media campaigns and government relations.
The key target markets for this campaign included referring Doctors, potentials patients, the media and government. The campaign objectives were:
- To gain free publicity for Heart Care Partners and its cardiologists
- To set up discussions between Government and the Group
- To have media see Heart Care Partners as a industry leader and valued spokesperson
Marketplace Communications profiled a different cardiologist every two months and created positive story ideas for the media. Photo opportunities where proposed to certain media publications and TV news that played on current affair topics such as Heart Health and the increased rate of obesity.
The Queensland Health Minister opened the new facilities for Heart Care Partners at Greenslopes Hospital and media where invited. Subsequent meetings took place resulting in discussion between the Group and Government regarding public and private sharing of regional cardiology services.
Marketplace Communication was successful in generating the following publicity for Heart Care Partners:
- TV news – Channel 10 feature story
- Magazine – Image magazine
- Industry journals – Doctor Q
- Radio weekly spots – River 94.9FM
- Newspapers – SMH, Courier Mail, Quest newspapers
Marketplace Communication also managed to have Heart Care Partners featured weekly on River 94.9FM to discuss current health and heart issues in the media. Doctor Q, which is read by all Queensland Doctors, has featured two Cardiologists. Channel 10 news has done a 90 second feature and newspaper regularly runs the media releases generated.
We also redeveloped the Heart Care Partners website and developed surveys for them along with the relevant IT infrastructure to conduct online surveys.