strategy

At MPC we produce a strategy based on your company objectives, your target market, and your unique selling proposition (USP). We help you craft your USP during one of our comprehensive workshops by exploring what is unique about your product / service, that is; what your competitors aren’t already doing. This will allow you to deliver a product to your target market that customers want; that is new, and, you can deliver it with integrity. This USP is subsequently integrated into your signature strategy and ties all your marketing material together.

Your signature strategy will include the most effective marketing tactics, matched to the profile and habits of your target customers, that will ensure your company objectives are met. It will set you apart, and will lay the platform for significant brand awareness, company growth, and future success.

Key elements that make up a great strategy:
- Branding
- Targeting and research
- Positioning