May 16, 2012
Why using social media marketing in retail is indispensable As we know, marketing today is not just a one channel form of communication; it is increasingly reliant on social media and the two way channels of communication created by these platforms. It is a type of marketing that many businesses are using and can be continue reading
TweetMay 14, 2012
Why understanding your competitors should be part of your business strategy We all know the saying “keep your friends close, but your enemies even closer”. How about if we changed it around to say keep your clients close, but your competitors even closer. By understanding your competitors we have the first part of your business continue reading
TweetMay 3, 2012
What is SoLoMo and why should you be using it? If you break it down, SoLoMo stands for Social, Local and Mobile. It is the latest buzzword on the lips of marketers everywhere, and is a strategy that businesses need to know about. SoLoMo is an extension of what we’ve been doing already – marketing continue reading
TweetApril 27, 2012
Why are long-term business relationships so vital? It may seem small or simple, but there is something to be said about long-term business relationships when it comes to running your company successfully. It is true that long-term business relationships can be easily overlooked and we often favour the details of the products and services instead. However, continue reading
TweetApril 20, 2012
How The Hunger Games played the social media marketing game It is highly unlikely you did not hear about the blockbuster movie The Hunger Games. Without knowing what it was about, you knew you had to see it right? People were talking about it, all over Facebook and Twitter it seemed. Now stop and ponder continue reading
TweetApril 12, 2012
Marketing plus Google+ Google+. It appears that not much is known about this social media youngster! We here at MPC decided to investigate – so we set up our own Google+ page. It may seem foreign, it may seem scary, but we can happily report back it isn’t so. It’s a great tool for marketing! continue reading
TweetApril 2, 2012
A logo is the core to your company’s branding activities. Your logo is a graphical representation of your company or branded product, so it needs to be unique and memorable, while still staying true to your brand. Interesting fact: the use of logos can be traced back to the Renaissance period, when goldsmiths, masons and continue reading
TweetMarch 29, 2012
Lights, Camera, Video Marketing In our past blogs, we’ve discussed everything from Pinterest to the new Facebook timeline. Just about everything in the social and interactive media world has been covered, except for one vital tool. Any guesses? You’ve got it; video marketing! The days of companies using simply text on their website is long continue reading
TweetMarch 26, 2012
What happens at that ‘Zero Moment of Truth’? Earlier this month, one of our Account Managers here at MPC, Dominique, was lucky enough to attend a Google workshop! Not only did she come back to the office armed with a Google branded folder full of pamphlets and handouts, she also came back armed with a continue reading
TweetMarch 22, 2012
What can podcasts do to help market your business? We bet you’ve never considered using a podcast as part of your marketing strategy! Mostly when we think of podcasts, we think of downloading a Hamish and Andy episode onto our MP3 player, right? I know I do. But that is only one side to podcasting continue reading
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