February 23, 2012
why harnessing the creative process is necessary We all have great ideas (or what we think are great ideas!) in our heads. But when it comes to the actual creative process – getting these ideas out, onto paper and onto, for example, a website or a billboard – many of us get a bit stuck. continue reading
TweetFebruary 14, 2012
Social Media – with so many to choose from, which one is right for your business? Lately, it has been difficult to ignore the fact that companies of all shapes and sizes have been jumping on the social media bandwagon with increasing enthusiasm. Nowadays, it is rare to go onto a company’s website and not continue reading
TweetFebruary 7, 2012
Business development… more than just a marketing plan If you seek marketing advice from a consultancy and their only suggestions involve advertising and promotions, i.e. spending, spending, spending (above-the-line marketing), walk out the door. Any marketing consultancy worth their salt, will suggest business development strategy as a leading priority… Think about it – there’s no continue reading
TweetFebruary 2, 2012
Some helpful hints for successful social media management Businesses are getting on board the social media bandwagon. And good on them! It’s a quick and targeted way to approach customers and potential customers. However, asking the Gen-Y work experience kid who is forever on their own personal Facebook or Twitter page to implement your business’ social continue reading
TweetFebruary 1, 2012
It’s all over the news – Gold Coast mayor candidate David Power revealed as a ‘love rat’ – a term current affair programs thrive on, and a story that’s unlikely to die until the mayoral race is over. Reputation ruined. Once you’re in the public eye, your skeletons are only a few bored reporters away continue reading
TweetJanuary 25, 2012
Marketing Mag spoke about it this morning; ‘Bashtag’ is the term. Yes we’re referring to McDonald’s using #McDStories as a promoted tweet, which invited tonnes of negative feedback via the social media microblogging site, Twitter. Users tried to one-up each other by tweeting grotesque experiences with the brand. Not an outcome McDonald’s was seeking, we’re sure. continue reading
TweetJanuary 23, 2012
They should have had an Issues Management Plan… Last week tragedy struck the Australian public with the news that the replacement Yellow Wiggle Sam, would be ousted by the original Yellow Wiggle Greg (we say ‘tragedy’ with tongue firmly in cheek). What could have been a minor blip and a celebratory event, turned into a continue reading
TweetJanuary 17, 2012
Protect your brand by learning from the mistakes of others So it turns out Jenny Craig – now re-branded ‘Jenny’, has backed out of sponsoring the Kyle & Jackie O Show, after originally and most curiously putting their hand up to be the new major sponsor of the radio program. Curious because of Sandiland’s recent continue reading
TweetJanuary 16, 2012
Seen those fuzzy little symbols on products and packaging, and have no idea what they are? Well, they’re called Quick Response Codes or QR Codes (if you’re a cool kid) and when scanned with a smart phone app, they bring up additional information or enable interaction in order to convert to sales. Basically, they’re another continue reading
TweetJanuary 10, 2012
It’s not as difficult as you might think. By using the ‘advanced search’ Twitter function, you can find potential new clients who are tweeting words related to your business, and, then you can approach and engage them. As a light and fun example – one of our staff members volunteers her time with an animal continue reading
Tweet