May 31, 2012
How the Commonwealth Bank showed us they “can” re-position We are willing to bet we aren’t the only ones who were mystified by the billboards splashed with the word “can’t” over the past week. They were everywhere; bus stops, Airport Drive – “can’t”, and a URL address. Even more mysterious was the lack of branding continue reading
TweetMay 16, 2012
Why using social media marketing in retail is indispensable As we know, marketing today is not just a one channel form of communication; it is increasingly reliant on social media and the two way channels of communication created by these platforms. It is a type of marketing that many businesses are using and can be continue reading
TweetMay 14, 2012
Why understanding your competitors should be part of your business strategy We all know the saying “keep your friends close, but your enemies even closer”. How about if we changed it around to say keep your clients close, but your competitors even closer. By understanding your competitors we have the first part of your business continue reading
TweetMay 3, 2012
What is SoLoMo and why should you be using it? If you break it down, SoLoMo stands for Social, Local and Mobile. It is the latest buzzword on the lips of marketers everywhere, and is a strategy that businesses need to know about. SoLoMo is an extension of what we’ve been doing already – marketing continue reading
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