Long-term business relationships

April 27, 2012

Why are long-term business relationships so vital? It may seem small or simple, but there is something to be said about long-term business relationships when it comes to running your company successfully. It is true that long-term business relationships can be easily overlooked and we often favour the details of the products and services instead. However, continue reading

Clever campaigning – social media marketing

April 20, 2012

How The Hunger Games played the social media marketing game It is highly unlikely you did not hear about the blockbuster movie The Hunger Games. Without knowing what it was about, you knew you had to see it right? People were talking about it, all over Facebook and Twitter it seemed. Now stop and ponder continue reading

How to develop an effective logo

April 2, 2012

A logo is the core to your company’s branding activities. Your logo is a graphical representation of your company or branded product, so it needs to be unique and memorable, while still staying true to your brand. Interesting fact:  the use of logos can be traced back to the Renaissance period, when goldsmiths, masons and continue reading