Great Copy

December 16, 2011

Let’s face it. We’re all short on time, and our attention spans are lessening. There are so many distractions about these days (family, work, social media and the like) and consequently this impacts upon the way we communicate. Therefore, if you’re fortunate enough to have potential clients or current clients visit your website, respect them continue reading

App Alert!

December 14, 2011

I know I shouldn’t be thinking about the holidays just yet… but it’s hard to get my mind off the upcoming break; white sandy beaches, temples upon temples, and cocktails served to my sun chair (yes I’m going to Thailand and Vietnam and I’m pretty excited!). So what does this have to do with the continue reading

The Story Behind ‘Signature Strategies’

December 9, 2011

MPC has had a rebrand. It looks great right? (Boast, boast). Well it didn’t happen overnight. Rebranding takes A LOT of time and thought… The first questions we asked ourselves was what do we actually do? And, what do we want people to know about us? The answer wasn’t simple. There are hundreds of ‘boutique’ continue reading

More Than Just Website Presence

December 8, 2011

Ok so you’ve had a web presence for 3 to 5 years, you did the right thing and developed a website when everyone was saying you had to have one. But what does it actually do for you now? Just having a website presence just doesn’t cut it anymore. 1. Establish a website brief. Answer questions like; continue reading